Monday, January 01, 2007

More on Sirius XM Merger

Brief pause in my iPod rant. Another article appeared today in the New York Times about a possible Sirius and XM merger. (Something I've been talking about for months.) Here's the link:

Loaded With Personalities, Now Satellite Radio May Try a Merger

They do give Howard his due right up front in the article. And there a lot of good stats in which detail how important auto sales are to both satellite broadcasters. (Estimates are that 70 percent of sales will come from new cars.) Cars are definitely where the technology really shines. Which again, would indicate that some testing of a podcast of Howard's show shouldn't hurt Sirius sales.

So what would a merger mean to Howard's fans? Would they suddenly have to switch services or buy new hardware? Nope. Easiest thing would be for both broadcasters to continue broadcasting but slowly merge the programming. New hardware could then be developed that could read both signals, and pick the strongest one.

As I've said before, this merger isn't a question of if, it's a question of when.

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